Men Are Less Bargain Conscious Than Women
An AdweekMedia/Harris Poll asked consumers what mattered more...
"Getting the very best bargain" or
"Getting the very best product or service"
Women and younger consumers are much more bargain conscious. However, a substantial number of consumers buy the best, regardless. How can you find out what people want?
It's simple. You ask them. In today's economy, everything is uncertain, including the sales process. Don't rely on what worked robotically in the past. Ask questions. Qualify. Trial close.
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