Monday, August 17, 2009

Comanche Marketing Expands, Adding Nine New Writers

(DALLAS, Texas) – The popular Comanche Marketing ezine focused on helping service businesses boost sales and profitability has been converted to a blog format, adding a number of leading plumbing and HVAC writers.

Comanche Marketing has always been written by Service Roundtable CEO, Matt Michel. Now, in addition to Michel, the follow industry experts will contribute to Comanche Marketing:

  • Michael Bohinc of Keeping Score

  • Gene Burch of GB Associates

  • Charlie “Tec Daddy” Greer

  • David Heimer of the Service Roundtable

  • Andrew Oser of Cropp-Metcalfe

  • Ed O’Connell of O’Connell Plumbing

  • Matt Prazenka of Abacus Business Development

  • HVAC Spells Wealth author Ron Smith

  • Bob Viering of the Service Roundtable

“The ezine was getting too lengthy,” explained Michel about the switch, “Plus, it wasn’t social media friendly and wasn’t compatible with audio and video. The blog at gives us a host of rich media communication tools.”

“The ezine has 7,500 subscribers,” noted Michel, “We’ll continue to send it, but it will be a lean edition with one main story and links to the other stories posted on the blog during the week. The ezine will be more efficient for the harried contractor who’s reading on the run. The blog will be far richer with a diversity of opinion, topics, writers, and media.”

The blog is updated several times a day so that contractors will almost always find fresh material, usually in a variety of formats. Articles are cross posted to the Service Roundtable, where discussion takes place among the members of the alliance.

Michel opened up the possibility for adding new writers once the current cast is comfortable with the blog format and posting requirements.

“I’m really excited about the expanded role of Comanche Marketing and the addition of all of these terrific writers. Almost all of the writers have extensive backgrounds in sales, service, or management of plumbing and air conditioning companies. Comanche Marketing isn’t business theory, but no-nonsense, hard hitting, practical advice that helps business owners boost sales, drop more to the bottom line, and save time doing it.”

Comanche Marketing is a publication of the Service Roundtable. The blog can be found at Ezine subscription information is available at or by emailing Matt Michel at Serving the HVAC and plumbing industries, the Service Roundtable is world’s largest and fastest growing independent contractor alliance. Memberships are available for $50 on a monthly basis or less on an annual basis. For more information visit

1 comment:

  1. ...and then there were seven more warriors riding their powerful steeds delivering a message of revolution, and the illumination continues.