As you get ready for the fall home shows, it's a great time to consider running an Oldest Furnace Contest or Oldest Water Heater Contest.
In the early 1990s, I came up with the idea of giving away a furnace at a home show to the homeowner with the oldest furnace, provided the winner paid for the installation. When a contractor ran the oldest furnace contest, it was determined to be one of the most, if not the most successful home show promotions in the history of the HVAC industry.
The simple beauty of the contest was that every lead was a qualified lead. Everyone who registered knew he had an old furnace. Everyone who registered was willing to pay something (i.e., the installation cost) if he won. So, what do you call someone who knows he's got an old furnace (possibly the oldest in the area) and is willing to spend money to get a new one installed? I call him a qualified prospect.
I've presented the oldest furnace concept as part of Comanche Marketing presentations for more than a decade. HVAC contractors have run the contest for furnaces and air conditioners. Plumbing contractors have run oldest water heater contests.
I packaged the necessary elements from the Service Roundtable's content library, made them available in one, easy to implement program, and decided to GIVE IT AWAY. There are no strings. There is no catch. You can download everything you need for "The Greatest Home Show Marketing Idea Ever" for free. Run you own oldest furnace contest, oldest water heater contest, oldest air conditioner contest, oldest boiler contest, or oldest thing-a-ma-bob contest.
Click here to go to The Oldest Appliance Contest page on the Free Stuff section of the Service Roundtable. If you think this, you might also browse some of the other Free Stuff available from the Service Roundtable.
Here's the commercial pitch... Browse around the Service Roundtable's Free Stuff section and compare the what the Service Roundtable gives away to what other groups freely give away. Think how much more must be reserved for members (hint: it's been valued at more than $3 million).
If you like it, try the Service Roundtable for a month. It only costs $50 and there's no long term contract. If you don't like it, quit.