Friday, August 28, 2009

T-Shirt Marketing

Photo courtesy of Cosmic_Spanner

Jason Sadler came up with the idea of renting himself for part of his living. No, he's not renting himself in that kind of way. Pay the guy between $1 and $365 and he'll wear your t-shirt for a day. Jason's rental space sells out months in advance.

Jason's not simply wearing your shirt. He makes videos about wearing your shirt for YouTube and He's takes pictures wearing your shirt for his blog and Flickr. He posts on this blog and Twitter. He plugs your company in the blog and on his calendar.

Okay, so it's more than wearing your shirt and slouching around the house. Still, why pay someone to wear your shirt? Why not simply give your shirts to customers and prospects? They'll wear them for free.

When my wife was interviewing orthodontists, one of them gave my daughter a t-shirt. While we didn't select the orthodontist who gave Mackenzie the t-shirt, she wore it for several years. This is the equivalent of a homeowner selecting a different air conditioning contractor for a replacement, but allowing you to put a yard sign in the front yard one day a month for the next two years.

T-shirts are inexpensive giveaway items that help market your company. Why not give them away left and right?

By the way, come to the Service Roundtable's hospitality party at Comfortech and pick up one of our famous party t-shirts, while they last. We're also giving away a music CD you won't get anywhere else.

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