Seth Godin on Marketing to Stand Out
Seth Godin talks about marketing at a "Technology, Entertainment, Design" (TED) conference. This is a relatively long video (around 20 minutes), but worth watching.
Godin stresses the need to be boldly different to attract attention. According to Godin, playing it safe is risky. This is a message most contractors can benefit from. If you doubt it, just flip through a yellow pages.
Godin also talks about attracting the early adopters because they're passionate and talk to other people, lots of other people. As you watch the video, think not only how you can make your company stand out from your competitors, but what products and services you can offer that appeal to the early adopters in your community.
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