Monday, February 22, 2010

Facebook Passes Yahoo in Hits, Leads Everyone In Share of User Time

Do you have a Facebook fan page for your company?  If not, why not?  After all, it's F-R-E-E. And Facebook ads can be more precisely targeted and are more cost effective than Google Adwords.

According to the web analytics company, Compete, Facebook has passed Yahoo as the second most popular website on the Internet...

Only Google gets more unique visitors than Facebook and Facebook is closing in on Google fast. Google is attempting to respond to the Facebook threat with Buzz. While I would never underestimate Google, Facebook's ease of use means Buzz is unlikely to pose much threat. Meanwhile, Facebook's share of Internet user time is stunning and must concern Google.

Facebook accounted for 11.6% of time online, more than Google (4.1%) and Yahoo (4.3%) combined...

Only the foolish business owner overlooks the potential opportunity represented by Facebook. Remember, business is built on relationships and Facebook is merely a digital way to build and reinforce relationships with your customers. It's more efficient and less expensive than attending a network group, chamber meeting, or service club.

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