The Social Media Leap of Faith

My new "Rant" is out...

Social media is sweeping the business community. Ford Motors, for example, is spending 25% of its marketing budget on digital/social media. Yet most contractors are slow to adopt it. Stunningly, there's apparently no shortage of industry skeptics willing to speak out and shout down digital technologies, proclaiming everything this side of email to be a fad.

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