Philip Kotler on Marketing
Philip Kotler is the top academic marketer in the world. He's marketing's counterpart to Peter Drucker. In this six minute video delivered at the London Business Forum, Kotler explains the difference between product management, brand management, and customer management.
So I guess he is saying no secrets in marketing or business. Hard work and implimenting the idea is the key. Don't worry about hiding your great idea from the compitition.
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