Tuesday, November 24, 2009

Philip Kotler on Marketing

Philip Kotler is the top academic marketer in the world. He's marketing's counterpart to Peter Drucker. In this six minute video delivered at the London Business Forum, Kotler explains the difference between product management, brand management, and customer management.

3 comments:

  1. So I guess he is saying no secrets in marketing or business. Hard work and implimenting the idea is the key. Don't worry about hiding your great idea from the compitition.

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  2. love to see this discussion! It’s great to see you all working through the issues and also, it’s great to see recommendations for testing. In the end, it’s what your actual users do and prefer that should be your biggest driver in making these decisions.
    online marketing

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  3. I would like to say that this blog really convinced me to do it! Thanks, very good post. Christian Marketing Experts

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