Thursday, March 12, 2009

Hire the Yellow Pages Rep

Originally Published 11.4.2008

A whopping 60% of restaurant owners have cut their yellow pages spending over the past two years. Two thirds of the downsizers reported that, “Yellow page reps applied more sales pressure than usual and sometimes even threatening scare tactics.” While really bad yellow pages reps are probably the unpleasant exception, all YP reps are struggling. Think about it… Highly motivated, commissioned, well-trained, professional salespeople in a dying industry. Hire one! Compared to YP sales, you offer unlimited opportunity. Read more.

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