Ten simple steps to becoming greener

The following is from my latest article in Contractor Magazine...

It's amazing how many articles fill the trade press about "green" plumbing. Most plumbers are aware of the growing consumer awareness about the environmental impact of the choices they make in lifestyle and purchases. Yet, many are uncertain exactly what being "green" really means.
Green practices can affect the products and services you sell, the way you operate your company, and the way you live your life. Few people, including the leaders of the green movement manage to uphold all three areas (it’s that lifestyle thing that trips up many of eco-leaders).
It's your call whether you can credibly claim to be a green company. Whether you believe you are green or not, you can offer green products and services. You can also begin adopting green practices in the operation of your company. This is smart business.

All else being equal, people usually select greener products when given a choice. Often, people will pay more for green products. Thus, greener offerings are more marketable and can be more profitable. Similarly, green business practices are often efficient business practices.
Without addressing lifestyle, here are 10 ways you can make your company more environmentally responsible at Contractor Magazine.