Wednesday, April 21, 2010

Email Marketing 101

My latest CB Hotmail column...

The most basic form of “New Media” marketing and digital marketing is email marketing. In a nutshell, it’s using email to communicate with your customers. Aside from effectiveness, the obvious advantages are cost and speed. Compared to snail mail, email is virtually free and practically instantaneous.

Still, email marketing is not a slam dunk. It has its own protocol. Violate it and you tarnish your company’s reputation at the least and break the law (i.e., the CAN-SPAM act) at the worst. If you are going to communicate with people by email, you need their permission and you need to deliver useful information. Content is king in the digital world. You cannot simply shill.

Read More at Contracting Business

1 comment:

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