Friday, September 4, 2009

Write Your Copy to These Human Emotions that Never Change.

Photo: Arwen Abendstern

This is another great piece from John Schulte, posted here with his permission...

Write Your Copy to These Human Emotions that Never Change.
By John Schulte

  • To make money
  • To be praised
  • To avoid criticism
  • To save time
  • To be clean
  • To keep possessions
  • To avoid effort
  • To be in style
  • To be interesting
  • To avoid loss of reputation
  • To have health
  • To have beautiful possessions
  • To avoid trouble
  • To enjoy pleasure
  • To be an individual
  • To attract the opposite sex
  • To take advantage of opportunities
  • The desire to avoid loss
  • To avoid physical pain
  • To satisfy an appetite
  • To avoid loss of money
  • To be popular
  • The desire to gain
  • To achieve comfort
  • To gratify curiosity
  • To emulate others

John Schulte is a Small Business Consultant and Direct Marketing Strategist. He is a 30-year veteran of advertising, marketing, publicity, promotions and sales. He is an internationally recognized expert in the areas of mail order, direct mail, cataloging and overall direct marketing. He is one of the few people in the United States that has been certified by a United States Federal Court as a Direct Marketing and Catalog expert, able to act as an expert witness in federally related corporate disputes. John is also president of the National Mail Order Association and author of Direct Marketing Toolkit for Small and Home based Business.

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