Busy Week for the Content Development Team

The Service Roundtable machine just keeps churning away. This week we released a handful of new content for our HVAC, plumbing and electrical contractors.

We started off by sending out a copy of our exclusive Marketing Planning Wizard to our electrical members. This custom built program makes it easy for anyone to create a year-long marketing plan that covers strategy, budgeting and implementation. It takes you by the hand and guides you every step of the way. It's a must for anyone struggling to create a sensible, practical marketing strategy.

Plumbing and HVAC were treated to a new Spring Break-themed postcard for promoting maintenance, and everyone got a copy of our new Multi-Purpose Follow-up Email. It impacts your customer in 3 important ways after they've tried your service.

Members of the Service Roundtable are treated to new, unique content every week. To find out more about it, visit us on the web at ServiceRoundtable.com.

2010 Spring Consumer Newsletters are Available

One of the biggest benefits of being a member of the Service Roundtable is vast library of marketing content available for download at any time. Of course, we're always adding new content as well.

One of our more popular pieces is our quarterly Consumer Newsletter. Today we released the Spring version for HVAC, Plumbing and Electrical. Each issue features unique articles, recipes, promotions and more. If you're not a member, you're missing out. This marketing tool alone is worth more than the price of your membership! Get it at ServiceRoundtable.com.

Anthropogenic Business Climate Change

On this page two years ago I wrote, “What if it doesn't get warmer? What if it gets colder?” After a summer that wasn't and one of the coldest and snowiest winters on record, it certainly seems to be getting colder.

Read the rest at ContractingBusiness.com

3 Questions With Steve Saunders

This edition of the 3 Questions For Small Business Podcast features Steve Saunders from Tempo Air and TexEnergy Solutions. Steve gives background on the spin off of Tempo Air from TD Industries, using an ESOP. Next, Steve addresses how Tempo has responded to the contraction of the new construction market by addressing home energy. Finally, Steve offers his projections for the future direction of the air conditioning industry.

Click Here to Listen