Business Card Marketing

One of the simplest and lowest cost forms of marketing can be surprisingly effective. It’s the business card. It’s amazing how many companies underutilize business cards. Their cards are plain, containing little more than basic contact information, the same information that’s available from an online Yellow Pages. A decade into the 21st century, they’re using 20th century business cards.

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Tips to Improve Your Direct Mail Results

My January Column in Contractor Magazine...

With a gazillion cable channels and the ability to record and fast forward through the ads, satellite radio and personal music players, the increasing replacement of the Yellow Pages by the Internet, and the decline of newspapers, many traditional marketing methods are falling by the wayside. One, however, remains. It's direct mail. Plumbers often complain about direct mail. It's no wonder — most plumber direct mail stinks. Here are 10 tips to improve your direct mail results.

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Keep customers out of the Yellow Pages

From my latest Contractor column...

Whatever your opinion is on the Yellow Pages as a way to get new customers, you probably want to keep existing customers away from the Yellow Pages and all of your competitors' ads. Here's eight simple ways to keep them out of the Yellow Pages.

Read more at Contractor Magazine.

Personally, I'm kinda proud I got called a marketing "authority." Someone needs to tell my wife and kids I'm an "authority." They don't know.