Tips to Improve Your Direct Mail Results
My January Column in Contractor Magazine...
With a gazillion cable channels and the ability to record and fast forward through the ads, satellite radio and personal music players, the increasing replacement of the Yellow Pages by the Internet, and the decline of newspapers, many traditional marketing methods are falling by the wayside. One, however, remains. It's direct mail. Plumbers often complain about direct mail. It's no wonder — most plumber direct mail stinks. Here are 10 tips to improve your direct mail results.
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