Business Card Marketing
One of the simplest and lowest cost forms of marketing can be surprisingly effective. It’s the business card. It’s amazing how many companies underutilize business cards. Their cards are plain, containing little more than basic contact information, the same information that’s available from an online Yellow Pages. A decade into the 21st century, they’re using 20th century business cards.
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My favorite strategy is to transform the business card into a referral card. With company information on the front, and a discount on the back. Fill in the customer's name. When their friends return it, send them a reward.
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