Friday, January 15, 2010

It's Brand Day!

One of the fastest growing trends in the heating and air conditioning industry is contractor branding.  Branding is more than simply slapping a logo on a box.  It's a company's...

  • Reputation

  • Personality

  • Uniqueness

  • Position

  • Promise

  • Image
  Companies with branding programs seize control of their future.  They build equity into their name, not another's name, not a name that's rented to them, loaned to them, or that can be offered to another company somewhere down the road, after the contractor's built up the name. While imitators are arising, there is only one original, turnkey branding program in the HVAC industry.  That's the Retail Contractor Coalition.  The Retail Contractor Coalition offers the most deliverables, the most guidance, and the best expertise in the industry on branding.  It's the only program designed by an internationally recognized branding expert in collaboration with a team of leading contractors.  The President of the Retail Contractor Coalition is Ben Stark, who is the Contractor of the Year for North Texas ACCA.  The Vice President is Steve Miles, named National Contractor of the Year by Contracting Business Magazine.

On February 1 and 2, you can attend Brand Day FREE of charge in Houston, Texas.  Get to Houston and the hotel, meals, and local transportation is FREE.  Learn more about contractor branding.  Learn how you can not only join the Retail Contractor Coalition and start branding your company for FREE, you can actually make a profit from it (though we urge you to reinvest this profit in your brand building activities).

For more information, call Liz Patrick toll free at 877.262.3341.  Hurry!  Reserve your place today.

1 comment:

  1. Informative post.I am little curious to know more about contractor branding.HVAC Marketing Strategies and HVAC Direct Mail