A lot of contractors are testing new approaches to attracting business, such as blogging. Southern California's Kevin Shaw does an excellent job.
Kevin puts thought into his posts. They're organized. They're informative. Moreover, in our searches at the Service Roundtable for content and plumbing ideas through Google and other means, Kevin's blog posts have popped up a couple of times. In fact, I was reading a terrific post on mold and thinking about potential content that could be developed around the issue when I noticed I was on Kevin's site. I'm not sure how I got to Kevin's site, indicating he's creating magnetic content that attracts.
If I lived in the San Gabriel Valley, Kevin's blog would impress me as a consumer. As he continues to build it, the blog will only become more magnetic and more impressive.
Cross Posting
Another company I've stumbled across repeatedly is the Irish InsuranceWorks. What this company does extremely well is cross post articles on a number of different sites. For example, you can find their article on water hammer...
On BizArticles.net
On ArticleCompilation.com
On Creative Content Publisher
On Free Article Directory
On Article Dashboard, where it was picked up by The Home Improvement Blog
On Article Pros, where it was picked up by the Home Improvement blog, which is different from the one cited above
On Articles Alley
