This Says It All About The Yellow Pages

If you're marketing to consumers over age 60, the yellow pages are still necessary.  If you're marketing to consumers under age 40, you probably don't need a presence at all.  If your target customers fall in between 40 and 60, a yellow page presence may be necessary, but not on the scale (and expense) of the past.

The death of the yellow pages makes marketing more complicated for service companies.  You can no longer take out a big yellow pages ad and simply wait for the phone to ring.  Today, you must use search engine local search, SEO, SEM, and increasingly, social media.  Are you?

For HVAC contractors attending HVAC Comfortech in Baltimore in September, I'm teaching a class on social media.  Be sure to attend.  I'm also starting on a book titled, "Social Media for the Service Contractor," that will be given away to anyone attending my class at Comfortech.  If there are any copies left, I'll make them available for sale.