44 Links From 2011

Below is a series of links to articles and columns I wrote in 2011 that were published by others and available online.  I've written more than these, but not all of them are available on the Internet (e.g., Southern PHC Magazine, some issues of Contracting Canada, etc.).  Even so, I found 44 links.  Most are articles and columns.  A few were interviews I gave or features.  Still, this is nearly one per week. No wonder I'm always chasing a deadline.

1.       Social Media: It's Where Your Customers Are (1.1.11)

2.       Behind the Magic 8-Ball (1.1.11)

3.       Purge Your Organizational Negative Energy (1.1.11)

4.       Are You Leveraging the Referral Potential of Your Email Marketing? (1.5.11)

5.       Do You Cut Off the Ham in Your Company? (1.19.11)

6.       Why Aren’t You Cross Marketing? (2.2.11)

7.       Ten Ways to Protect Your Company’s Online Reputation (2.16.11)

8.       Simple ideas to jump start your marketing (3.1.11)

9.       Leaving Money on the Table (3.1.11)

10.   Profiting from Chaos (3.1.11)

11.   Free Stuff from the Contracting Business Website (Part I) (3.2.11)

12.   Free Stuff from the Contracting Business Website (Part II) (3.16.22)

13.   How to Create or Update a Service Agreement (3.18.11)

14.   Magnetic marketing: make your magnet stand out (4.1.11)

15.   Free Stuff from the Contracting Business Website (Part III) (4.6.11)

16.   The Service Roundtable takes first place in the Business Services category at 2010 HVAC Comfortech Show (4.14.11)

17.   Free Stuff from the Contracting Business Website—Part IV (4.20.11)

18.   Generate a flood of add-on sales (5.1.11)

19.   Scratching the ISH Itch (5.1.11)

20.   The Buzz About QR Codes (5.4.11)

21.   The Heat is On (6.1.11)

22.   Entrepreneur Interview: Matt Michele of Service Roundtable (6.6.11)

23.   Summer Season Marketing (6.15.11)

24.   Brandwashing (6.24.11)

25.   Do you believe in plumbing marketing myths? (7.1.11)

26.   Do You Own a Business, Job, or Is This Just a Hobby? (7.1.11)

27.   Are Odors Hurting Your Repeat Business? (7.5.11)

28.   Cause and Effect (7.5.11)

29.   Advice To Homeowners about Licensed Insured Contractors (7.9.11)

30.   Are We Headed for a Double Dip? (7.20.11)

31.   Plumbing marketing myths – Part 2 (8.1.11)

32.   Should You Attend HVAC Comfortech 2011? (8.3.11)

33.   10 Steps To Get the Economy Booming (9.1.11)

34.   Six Ways to Tap Into the Positive Power of Groups (9.7.11)

35.   Preparing a Marketing Calendar (9.21.11)

36.   The Power of Free (10.5.11)

37.   Best practices for employees who pick up product from distribution. (10.12.11)

38.   Embarrassed by the Brand (10.19.11)

39.   She's Baaaack… The Return of Big Yellow (11.1.11)

40.   The ‘Best-of’ Matt Michel (11.10.11)

41.   December Marketing Tactics (12.7.11)

42.   Fear is the Mind Killer (12.9.11)

43.   EPA Rules Will Create Opportunities For HVAC Contractors (12.21.11)

44.   Faces of Roundpeg: Matt and the Gift of Words (12.24.11)

(c) 2011 Matt Michel