So, You Want to be Steve Jobs
Are you a small business owner? Did you ever question why you are in that business? As in, "I went to college to become an accountant or I was destined to take over the company from my dad. But I sure wish I owned some hip, cool business like Google or Apple."
Okay, we ALL wish we could own some hip, cool business like Google or Apple! But I bet you might have had that thought on a smaller scale. Maybe a motorcycle chop shop, a social media company or an advertising company. The thing is, you probably do have that company now.
Let's watch and listen to Tom Peters explain it. By the way, consider this video as a recruitment tool to your particular industry.