Coke Can Marketing

I was reading the Bigger Pockets blog about real estate marketing when I experienced one of those blinding flashes of the obvious. It revolves around the use of marketing on coke cans, though you might call them soda cans or pop cans, depending on where you grew up.

Apparently, a baseball Mom/real estate agent attached a marketing message to soft drink cans and passed them out at ball games, generating leads. And why not? After all, Six Flags has been doing it for years. In fact, whenever I take a group of kids to the amusement park we embark on a quest for the appropriate soft drink cans to get the discount.

Imagine buying soft drinks on sale, printing a discount coupon or promotion on adhesive labels, attaching the labels to soft drink cans with instructions to save the can to get the special offer, and distributing these freely at youth sporting events, outdoor events and carnivals, home and gardens shows, etc.

If you're a Service Roundtable member, you won't have to imagine for long. We'll have something for you to download during the next week.